Monday, 20 June 2011

Theories and conventions that will help me to produce a successful music video

Andrew Goodwin is a key theorist that will help me to create a successful music video using the conventions that he states. These conventions were
- A relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting the lyrics.
- A relationship between the music and the visuals, with the visuals illustrating, amplifying or contradicting the music.
- Genre-related style and iconography present.
- Multiple close-ups of the main artist or vocalist.
- Voyeurism often plays a major part, especially in relation to females
- Intertextual references to other media texts may be present.
I will follow Andrew Goodwin's conventions in order to create a successful music video...

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